McDonald's might be Pokémon Go's first sponsor - but not in the UK
Pokémon Go has promised sponsored locations in future, and it appears McDonald's may be the first brand to sign up - at least in the US.
View ArticleWhy relevance should win over revenue in shirt sponsorship
With the new Premier League football season about to explode into action again, Get Me Media's Pete Davis questions whether enough thought is being put into the name on the shirt.
View ArticleThe National Lottery highlights support for Team GB in new spot
The National Lottery, a long-time Team GB sponsor, has kicked off its marketing activity for the 2016 Olympic Games, which highlights its role in funding grassroots and professional sports.
View ArticleMcDonald's signs on as sponsor for Japanese launch of Pokémon Go
McDonald's will become Pokémon Go's first sponsor - in Japan.
View ArticleLondon 2012 marketing chief warns IOC over sponsor rights
Greg Nugent, the former London 2012 marketing chief, has warned the International Olympic Committee that it needs to stop prioritising the rights of sponsors over host nations if it is to maintain...
View ArticlePublic ownership is the root of a successful Olympics
Greg Nugent believes the commercial model for the Olympics, in place since LA 1984, needs refreshing to reflect the stake the public, as well as the sponsors, have in the greatest show on Earth.
View ArticleBrands gear up for the Rio Olympics
The world's biggest sporting competition begins next week. Sonoo Singh examines the key trends emerging at the Rio Olympics and how marketing strategies have changed since London 2012.
View ArticleThe IOC may give host nations greater access to Olympic brand following...
The International Olympic Committee has said it is considering allowing governments greater access to the Olympic brand in future, after criticisms that it prioritises commercial sponsors.
View ArticleWhy Rio Olympics sponsorship is risky business
Given the chaotic build-up to Rio, is Olympic sponsorship a toxic investment, Simon Gwynn asks.
View ArticleShould the Olympics allow fast-food sponsors?
Fat chance of Jamie Oliver, or any of the other activists gathered under his anti-obesity banner, preventing McDonald's or Coca-Cola sponsoring the Olympic Games unless they meet particular health...
View ArticleOlympics sponsor status is mixed blessing for brands, says new survey
With the Rio Olympics looming, a new UK survey suggests that being an official Olympics or Paralympics sponsor is not necessarily an effective way of generating long-term brand awareness, although...
View ArticleP&G's Fairy Non-Bio signs up to sponsor Mumsnet app
P&G-owned Fairy Non-Bio has signed a six-figure deal to sponsor Mumsnet for a year.
View ArticleRule 40 change is a golden opportunity for non-official Olympic sponsors
The International Olympic Committee's decision to relax Rule 40 means non-official sponsors can now take their very own slice of the Olympic pie, writes Publicis' Robin Clarke.
View ArticleUnder Armour drops sponsorship of hunter involved in 'cruel' killing of bear
Under Armour has cut ties with the couple who caused outrage after posting a video of them killing a bear with a seven-foot-long spear in Alberta, Canada.
View ArticleCoca-Cola, McDonald's and Samsung won the Brand Olympics on social
Coca-Cola, McDonald's and Samsung deserve golds for best use of social at this year's Olympics, writes Zone's client creative director.
View ArticleGuinness renews sponsorship of rugby's Pro12 for further four years
Guinness has extended its title sponsorship of the Pro12, the rugby union championship involving elite teams from Ireland, Scotland, Wales and Italy.
View ArticleSainsbury's and Allianz step up to #FillTheSeats at Paralympics
A global fundraising campaign which aims to fund 10,000 Brazilian children to attend next week's Paralympics has won the backing of brands including Allianz and Sainsbury's.
View ArticleHow Nissan used 'intelligent marketing' to top the brand table at Rio
Audiences decide what they want to see and where.
View ArticleChannel 4 secures Sunday Brunch product placement and sponsorship deal with...
Channel 4 has struck a new brand partnership with Hotpoint, which will sponsor its weekly magazine show Sunday Brunch.
View ArticleBrands slow to take full advantage of Paralympic Games
Consumers watching Channel 4's "We're the superhumans" ad promoting its Paralympics coverage would be forgiven for mistaking the Olympics as little more than the warm-up act to the Paralympic Games.
View Article
